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Does Using ASP or PHP Affect Your SEO Strategies?

We most often hear web developers as well as website design development companies asking in forums and developer boards about use of ASP, PHP & other scripting language and its possible negative effects on search engine optimization and effective seo strategies for the website.

There are many server side based scripting languages such as ASP, PHP, Cold Fusion, Python, and Pearl; among which PHP & ASP are more common. These languages are used in combination with database management systems like MySQL & SQL Server. How this system works is that the website scripting language takes information from database & creates pages on the go.

Using server side scripting and database web developers are able to easily manage & create several pages. Nowadays, many popular systems such as Joomla & Wordpress also use these server side scripting languages for creation of web pages and it has become important part of website design development process.

People have concerns that HTML pages get indexed faster & are easily read by search engines, which is not true as ASP or PHP also create pages in HTML, same as any normal static HTML page with similar HTML coding. So you can be rest assured that use of scripting languages will not hinder your seo strategies and seo plans.

Some aspects to keep note of while using these languages is to develop pages in a way that they work like static web pages and avoid use of multiple queries in the URL. In Apache you can make URLs look static so that it is easily readable by search engines as well as website visitors.

As part of seo strategies web developers should try to make sure that:

  1. Coding is error free.
  2. Code is standards compliant.
  3. Pages have page-titles specific to the pages that are created.

To conclude, it would be fair to comment that few scripts develop 'messy' coding in HTML but it would still be search engine readable HTML, which all seo firms want. The popularity of scripting languages such as ASP or PHP is that they provide a lot of user friendly features over static web pages and are also compatible with most of the seo strategies that are commonly implemented for seo optimization of websites, so you do not have to worry about using PHP or ASP for development of your website.



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